CHALLENGE
RapCaviar, one of Spotify's most popular playlists with over 9 million followers, sought to amplify its visibility and connect with its audience by showcasing the biggest and newest hip-hop tracks through a live concert event. The primary challenge was to create an engaging and compelling experience that would resonate with RapCaviar followers, while also highlighting the talents of both established and upcoming artists.
SOLUTION
Our creative team collaborated closely with Spotify and Tuma Basa, the curator of RapCaviar, to organize and document a live concert at the Toyota Center in Houston, Texas. The event aimed to feature prominent artists like Bun B, Gucci Mane, and Tory Lanez, while also providing a platform for emerging Houston-based talents. The agency's approach involved filming a comprehensive campaign to document the entire concert, from backstage moments to electrifying performances.
INSIGHTS
By creating compelling, multifaceted content that documented and celebrated the live concert experience, our creative agency successfully elevated awareness of RapCaviar and brought its audience closer to the vibrant world of hip-hop. The collaboration between Spotify, the agency, and the artists effectively showcased the playlist's dedication to spotlighting both established and emerging talents, ensuring RapCaviar's continued relevance and influence within the music industry.
GUCCI MANE LIVE PERFROMANCE
TOREY LANEZ - MULTICAMERA LIVE PERFORMANCE
